The digital landscape is changing rapidly, driven in part by the heightened use of mobile devices. Smartphones are now utilized by a gobsmacking half of the world’s population. That’s nearly 4 billion global smartphone holders. These tech-savvy users are looking for fast, easy ways to do everything from banking to shopping right from their phones. Mobile apps are a key way to connect with this potential market.


The Top 6 Benefits of Developing a Mobile App for Your Business

Developing a custom mobile app not only helps your business stay relevant and at the forefront of new technology. But they also help improve client relationships and build brand loyalty. Whether you are looking to develop a mobile app, or ready to update your current one, here are six reasons why your business needs a modern custom mobile app today.   


1. Mobile Apps Strengthen Customer Relationships

76% of consumers prefer to save time by shopping on their phones, and most smartphone users prefer mobile apps over websites. Payments on mobile applications are estimated to increase from 41.8% in 2019, to 52.2% in 2023. These are just a few reasons why a custom mobile app is valuable to customers

Your customers no longer want to wait for a website to load. They want fast, easy access to your business at the touch of a button. A custom app is an effective way to get customers the information and services they want immediately. Apps are also an engagement tool. Many brands offer app-only campaigns and deals to encourage engagement. These loyalty programs are a great way to attract and retain customers. Starbucks’ reward program is a great example. All of this works together to build and strengthen your customer relationships. 

2. Mobile Apps Also Strengthen Your Brand

Mobile apps are not solely for name brands like Walmart or Bank of America. In fact, small and midsize businesses are following the mobile app trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

A customized mobile app can build credibility, familiarity, and trust with customers. And the results are remarkable. Cloud-based Telegram, a messaging app, is now the most popular non-game-based app in the world. Why? Because of its light-speed loading capacity and ease of use. The app doesn’t offer anything too fancy. It promises a seamless experience and delivers. And that has skyrocketed Telegram’s brand equity.  


3. Mobile Apps Offer Customers 24/7 Access To Your Business

Unlike a physical store, mobile apps offer customers 24/7 access to your products and services. With targeted messaging and information, apps are also much more convenient to access than websites. Some apps are even accessible without the internet. 

Customers can have their questions answered at any time of day, without having to speak to an actual service representative. They can also find the information they need without sifting through several web pages. The convenience of a mobile app is incredibly valuable to customers. This established your brand as a reliable resource customers can turn to again and again. 


4. Mobile Apps Provide Excellent Customer Insights 

A mobile app can be tailored exactly to your customer’s preferences. These preferences can then  be utilized as you examine future growth. What app features did customers utilize most and what is in highest demand? Data and feedback collected from apps can even inform an entire marketing campaign if gathered correctly.  

5. Mobile Apps Are Excellent Marketing Tools

A customized mobile app enhances your marketing communication needs. Specialized messaging, contact information, team information, and even engagement tools like contests and campaigns can be managed from the app. They can be branded with your colors, logos, and taglines. 

These visual tools are part of a phenomenon called effective frequency. The more customers recognize your marketing collateral, participate in campaigns, or engage with your app, the more likely they are to have long-term memory of your brand.  

6. Mobile Apps Are Cost-Effective

Mobile apps eliminate the need for tangible marketing goods and can cut down on marketing campaign costs. Mobile apps can even save you money internally. Apps can boost employee efficiency by increasing engagement, improving communication, cutting down on busy work, and streamlining data. This saves serious money in the long run. In addition, businesses can actually earn money from their apps with ads targeted to in-app purchases

Technology is constantly evolving. And so are customer demands and expectations. It is more important than ever to keep your business competitive. Developing a mobile app is an effective way to meet customer expectations, expand your business, and attract potential customers. Ready to learn more? Contact TechGenies today to get started on your new app today.


Bharat Sharma

Bharat Sharma